Current Name Game
Netflix Calls It Splits with Qwikster
Divide and (hopefully) conquer seems to be Netflix’s M.O. these days. It recently announced its industry-boggling split into two: streaming-only biz (to keep the name Netflix) and the tried-and-true DVD-by-mail biz, which they dubbed Qwikster for its “quick delivery.” How would you rename Qwikster if you could?