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Cool as a cucumber: Renaming foods to be kid-friendly

A study by Brian Wansink of Cornell University shows that kids, as well as adults (yes adults!), ate 50% more of foods with cooler, more exciting names. Who wouldn’t choose dinosaur trees over plain old broccoli? A supermarket chain in Belgium renamed the veggies in the store with kid-approved names such as cheeto logs (carrots) and garden skittles (peas). Major food companies are also jumping on board. Kraft, for example, labeled individual ranch-dressing packets as salad “frosting” to help parents get their kids to eat more veggies. We’d call that a Kraft-y solution!

PopNamers, how would you rename specific healthy foods to be more kid-friendly? (Feel free to put the real food name in parentheses next to your submission.)

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Popnamer Hall of Fame

Cast Your Vote
  • bean pudding (hummas)

    Elle M. Enno
  • snowy trees (cauliflower)

    Sarah H.
  • orange rockets

  • Wormz (spaghetti)

  • Italian Screws (rotella, rotini)

  • Melted ice cream (milk)

  • Sundae topping (nuts)

  • Red fruit bursts (tomatoes)

    Yolanda Nelson
  • Purple fairies (eggplant)

    Jaimie R.
  • Queen Wow (quinoa)

  • Woohoo (tofu)

  • SpinUps (spinach)

  • Kale yeah! (kale)

  • FrootMooz (yoghurt with fruit in it)

  • Gas Passer (baked beans)

  • Road Apples (chocolate brownie balls)


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