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Dream a little dream of me: Naming dream hacking

Advertising… It’s everywhere. It’s in your face, in your periphery, subtly placed in your favorite shows, and now, it haunts your dreams. The new advertising technique, referred to as dream hacking, involves advertisers using creatively sneaky ads to weave their products in your dreams. For example, Molson Coors hired a Harvard psychologist to design dream-incubation stimuli for a Superbowl ad that had successful results. Beware PopNamers, our dreams may not be our own anymore. To paraphrase Leonardo DiCaprio from the movie Inception — Its only when we wake up that we realize that the dream was strange.


Join the dream team of top PopNamers and tell us what you think we should call dream hacking.




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Popnamer Hall of Fame

Cast Your Vote
  • Napster

  • 10


  • Zzads

  • Dream Pleacement (like product placement)

    Elle M. Enno
  • HypnoHacks

    Elle M. Enno
  • Dreamverts

  • Dream Additions

    Markie Ter
  • Hypnotacs

  • Dreamsigner (Dream+Designer)

  • Somniads

  • Dream Schemes

  • Sleeping Ads

    Oakland Girl
  • Pipe Dreams

    Janna W.
  • Hibernads

    Janna W.
  • Hibermericals

  • Endozements

  • Adzzz

    Building on Sarah’s Idea
  • Admosis

    Lauren F

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