Current Name Game
From Robos to Riches: Naming Goldman Sachs’ robo advisor
Well here’s a brand disconnect. Goldman Sachs, the most blue-chippy of investment banks and market makers, is poised to launch a robo advisor for us Joe Schmos with as little as $5000 to invest. The automated financial tool will consider a multitude of variables in order to offer nuggets of advice to lower-level investors. For a company that currently ranks #62 on the Fortune 500, you’d think they’d invest a little more in a name for the robo advisor to the masses.
The financial big guy needs some help from the little guy this time. PopNamers, let us know what you would name Goldman’s new robo financial advisor.