Current Name Game
Flesh It Out: Naming Fake Meat
Can you tell the difference between the latest fake meat engineered in a lab and the real deal? Well, Whole Foods shoppers didn’t when the two were accidentally swapped in May 2013 (that is, until the grocery chain issued a recall). Despite being lauded for taste, texture, and eco-friendliness, these test tube tasties still have a big barrier to growth—er, acceptance—in the marketplace: the name. Neither “fake meat” nor “plant-based protein” leaves a great taste in your mouth (both are pretty offal). C’mon, PopNamers, don’t butcher this!