Current Name Game

Changing names like it’s going outta style

 

Perhaps it’s fitting for a fashion conglomerate to change names frequently to signal transformation. PPR, the French owner of Gucci, Balenciaga, and Puma, is taking a new moniker for the fifth time to mark its more international focus. The new name, “Kering,” derives from “ker”—a reference to the company’s Breton roots, meaning “home”—and “ing,” invoking movement. It also represents the company’s  “nurturing” cultivation of its brands, but sounds more suitable for healthcare or education, not haute couture.  What other names would you fashion for this new brand?

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  • Thumb up Thumb down 0

    Bigger Britches

    Todd

  • Thumb up Thumb down +2

    Fancypants

    Todd

  • Thumb up Thumb down +1

    Hat Trick

    Todd

  • Thumb up Thumb down +1

    Haute No!

    Todd

  • Thumb up Thumb down 0

    Fascist-ista

    Peter

  • Thumb up Thumb down +1

    FashionVictims

    Lee

  • Thumb up Thumb down +1

    PPRing

    Steve

  • Thumb up Thumb down +1

    exKerience

    Steve

  • Thumb up Thumb down 0

    Nature & Nurture

    Frank

  • Thumb up Thumb down +1

    Kerring is Sharing

    Frank

  • Thumb up Thumb down +1

    Donna Keran

    eunice

  • Thumb up Thumb down 0

    Mock Kergle

    Tim

  • Thumb up Thumb down +3

    KershMere

    Tim

  • Thumb up Thumb down 0

    KerrBerr

    Tim

  • Thumb up Thumb down +1

    Lux Unlimited

    B.G.

  • Thumb up Thumb down +1

    Lux Is Us

    B.G.

  • Thumb up Thumb down +2

    House of Change

    eunice

  • Thumb up Thumb down +1

    Nobody Kers

    eunice

  • Thumb up Thumb down +1

    Kering Konglomerate

    eunice

  • Thumb up Thumb down +2

    Luxing

    Maria

  • Thumb up Thumb down +3

    Conglomeratista

    Maisy

  • Thumb up Thumb down +4

    Salt & PPR

    CR

  • Thumb up Thumb down +2

    Changing Room

    Lucy

  • Thumb up Thumb down +2

    Ker-ching

    eunice

  • Thumb up Thumb down +1

    Erring

    eunice

  • Thumb up Thumb down +2

    Kering Kouture

    eunice

  • Thumb up Thumb down +2

    Ker-bling

    Belinda

  • Thumb up Thumb down +3

    Haute Monikeur

    Mcee

  • Thumb up Thumb down +3

    FreeStyle

    Good egg

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