Current Name Game
Happy An-name-versary?: Worst names for a naming firm
Leading naming firm Catchword—PopNamer’s parent—turns 20 this May! When the founders chose the name 20 years ago, foremost on their mind was creating an appropriate name that would stand the test of time. But they could’ve succumbed to many not-so-timeless trends over the past two decades. Brandr or Word.ly anyone? PopNamers, please name your most cringe-worthy naming-firm names.