Current Name Game
A Name’s a’ Brewin’: Naming the AB InBev SABMiller Merger
The beer world has fermented a fusion. AB InBev and SABMiller, the two largest brewers in the world, reached an agreement on a merger. AB InBev gave them the old ‘there ain’t room in this bar for the both of us, here’s $104 billion.’ And if the deal goes through, one in three of the world’s beers will be sold by the new megabrewery. To boot, this merger would combine two nearly-unpronounceable, acronym-name hybrids into one tipsy-turvy behemoth. So, this is where we come in, PopNamers. We’re not gonna call them AB InBev-SABMiller, so what should we call this new company cocktail? Raise a glass, stifle your hiccups, and name the new company!