Current Name Game
Changing names like it’s going outta style
Perhaps it’s fitting for a fashion conglomerate to change names frequently to signal transformation. PPR, the French owner of Gucci, Balenciaga, and Puma, is taking a new moniker for the fifth time to mark its more international focus. The new name, “Kering,” derives from “ker”—a reference to the company’s Breton roots, meaning “home”—and “ing,” invoking movement. It also represents the company’s “nurturing” cultivation of its brands, but sounds more suitable for healthcare or education, not haute couture. What other names would you fashion for this new brand?
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Brought to you by: catchword
FreeStyle
Haute Monikeur
Ker-bling
Kering Kouture
Erring
Ker-ching
Changing Room
Salt & PPR
Conglomeratista
Luxing
Kering Konglomerate
Nobody Kers
House of Change
Lux Is Us
Lux Unlimited
KerrBerr
KershMere
Mock Kergle
Donna Keran
Kerring is Sharing
Nature & Nurture
exKerience
PPRing
FashionVictims
Fascist-ista
Haute No!
Hat Trick
Fancypants
Bigger Britches