Current Name Game
Shacking Up Together: Naming a Sprint and RadioShack Co-brand
RadioShack soon may be a memory of bygone times. Ebbing sales have led to store closures, hail-mary marketing ploys, the desperate recruitment of a truly weird ally, and ultimately, bankruptcy. But don’t expect the physical shacks to be abandoned. Executives are in negotiations to sell Sprint half of their stores, and get this: rumors are that the companies may even co-brand! That could mean a lot of different things, and we’ll have to stay tuned to know for sure. But for now, whatever! PopNamers gotta pop. What would you call a cobranded venture between Sprint and RadioShack?