Current Name Game
Don’t look a gift horse in the mouth
Whoa, Nellie. The horse meat scandal that began with some frozen beef burgers last month has spread across Europe and is a runaway debacle, with IKEA’s Swedish meatballs the latest fare to be called into question. We get that horse meat is a tough sell, but isn’t that what re-branding is all about? Come on, PopNamers: come up with a gourmet-sounding name for horse meat that might salvage some of those suspect meatballs.