Current Name Game
Cool as a cucumber: Renaming foods to be kid-friendly
A study by Brian Wansink of Cornell University shows that kids, as well as adults (yes adults!), ate 50% more of foods with cooler, more exciting names. Who wouldn’t choose dinosaur trees over plain old broccoli? A supermarket chain in Belgium renamed the veggies in the store with kid-approved names such as cheeto logs (carrots) and garden skittles (peas). Major food companies are also jumping on board. Kraft, for example, labeled individual ranch-dressing packets as salad “frosting” to help parents get their kids to eat more veggies. We’d call that a Kraft-y solution!
PopNamers, how would you rename specific healthy foods to be more kid-friendly? (Feel free to put the real food name in parentheses next to your submission.)